tag:blogger.com,1999:blog-91223982011-12-14T21:33:52.692-05:00From the Frontlines is a blog written by Ian Lipner on public relations. Also included here is a regular column aimed specifically at providing tips for getting the most out of the junior professional role that appeared in PR NEWS magazine, published by Access Intelligence. The column was released here one week after publication.Inoreply@blogger.comBlogger611100tag:blogger.com,1999:blog-9122398.post-1146149562871243132006-04-27T09:22:00.000-04:002007-02-08T19:52:24.553-05:00

A number of technology publications have Readers' Choice awards. This is where companies nominate their own products, the magazines do a basic vetting of the applicants and then open up the voting to their readers, via the Internet.Most companies then make sure they send the link to the voting mechanism to customers, partners and other allies, encouraging them to pull the lever for them.

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1144343126156073282006-04-06T09:19:00.000-04:002007-02-15T00:17:10.696-05:00

Morgan McLintic has delivered a favorite among PR bloggers this week with his how-to list on ways to be a bad client. His last point, on paying late, is one I was just discussing with a friend in another service business the other day. He does foreign language translation work, and he runs into the same problem - companies that think it's okay to pay their bills whenever they feel like it.It

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1142533785547574312006-03-16T12:54:00.000-05:002007-02-06T05:20:11.223-05:00

There were two strange stories this week about people using a free "newswire" service called iNewswire.com to distribute bogus news. One was that Will Ferrell died. Which is both false and fortunate for me in providing a relevant reason to post a picture of my favorite fictional journalist on this blog.In another hoax, a 16-year-old Google fan was able to get a fake press release announcing his

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1142451108300071152006-03-15T13:15:00.000-05:002007-02-18T06:00:39.143-05:00

I have been resisting the urge to rant about Starbucks on this blog pretty much since I started writing here. It is mostly because my relationship with Starbucks makes me feel ashamed. It is like the bad girlfriend I cannot leave. (Apologies to my wife.)First of all, the vision of my 30-something, light blue dress shirt-wearing, Blackberry-clutching, groggy ass standing in the same Starbucks at

Inoreply@blogger.com8tag:blogger.com,1999:blog-9122398.post-1142446463647453002006-03-15T12:56:00.000-05:002007-02-05T22:35:32.623-05:00

A bit of snickering from the back of the classroom at isolatr.com - I couldn't help but pass on this hilarious parody of Friendster-type social networking sites. Pardon the R-rated language on the linked site.You have to admit that despite the potential value of online networking, the fact there are so many different "networks" subtracts from the appeal of each. Every week, I get invitations or

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1142445315164965002006-03-11T08:42:00.000-05:002007-01-25T22:00:51.380-05:00

Kevin Kelly's "Cool Tools" section of his blog has a nice overview of the various offerings that are similar to Digg in enabling navigation of news based on popularity or user feedback. I touched on Digg a few weeks back, but Kevin uncovers a few more (i.e., Reddit, Newsvine and Fantacular) with some useful insight about the development of the genre, which he calls "consensus tools."

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1140815949273881542006-02-24T16:11:00.000-05:002006-02-24T16:19:10.346-05:00

Kevin Dugan over at Strategic Public Relations has provided a great list of ways to use photo sharing service Flickr creatively to benefit your organization. Lifehacker even swallowed its pride by linking to a flack and tipped its hat to Kevin for the post, who's been providing this kind of useful commentary online to the PR community since June 2002. Brainstorming, event promotion, recruiting

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1140711259915995272006-02-23T10:45:00.000-05:002006-02-23T11:17:27.750-05:00

Google announced today a Beta launch of its new Google Page Creator, a WYSIWYG application intended to make it easy for individuals to create a hosted Google website. Hadn't seen much buzz on it in advance of today's announcement but people listening closely heard rumblings as early as July. For those in the industry for whom the new service could present a threat, this is another example of why

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1140020743413171072006-02-15T10:50:00.000-05:002006-03-08T02:48:40.756-05:00

About a year ago, I was looking for a free online resource that would allow me to automatically map the locations of YoungPRPros members, but couldn't find anything that didn't require a technical understanding of SQL databases and the like.A few months back, Frappr launched just that type of service, incorporating Google Earth's full functionality. Plus, members can add their own photos, which

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1139945355163453782006-02-14T13:48:00.000-05:002007-02-16T11:43:12.300-05:00

Okay, so this blog fell silent for awhile there. Not surprisingly, the industry was able to hold itself together without my commentary.In fact, recent estimates place the number of PR bloggers at 350. That's a whole heck of a lot of flacks with an opinion. It's gotten to the point where you better have a few favorite PR bloggers whose opinions you've decided are most worthwhile or you'll spend

Inoreply@blogger.com4tag:blogger.com,1999:blog-9122398.post-1139948588873289692006-02-13T18:18:00.000-05:002006-02-14T15:24:14.723-05:00

The online group I started for junior PR professionals, YoungPRPros, is coming very close to another milestone - 3000 members. If you or someone you know could benefit from joining a free community of peers in their first 10 years of public relations, look our way.The 3000th member gets a free T-Shirt (pictured).

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1128628692811294232005-10-06T15:40:00.000-04:002005-10-06T16:02:55.643-04:00

Okay, so that headline is a bit much, but today's development is one of those that makes me a bit nervous because it represents Big Business taking control of the undercurrent - in this case, the blog world.AOL announced today it bought Weblogs, which owns Engadget, Autoblog, and 85 others, for $25 million.So, that means that Time Warner now has control over: leaders in mainstream media (i.e.

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1126722752480472562005-09-14T14:29:00.000-04:002006-04-17T00:48:32.943-04:00

Google's Blog Search Beta debuted today - so far it's not as comprehensive as Technorati, the leader in blog search at the moment. Will be interesting to see if Google moves quickly to overtake or if this is just a place-holder tool in advance of more significant new functionality. Thanks to Greg Brooks for pointing this out on YoungPRPros.Technorati tags: search, blogs

Inoreply@blogger.com4tag:blogger.com,1999:blog-9122398.post-1126115203875789282005-09-07T13:45:00.000-04:002006-05-30T10:31:00.756-04:00

It’s easy to tell when the summer’s almost over. It’s getting darker earlier. Clients and executives are coming back from their vacations with to-do lists in hand. Spiral notebooks become startlingly inexpensive. And your intern chair is empty.While classes are out during the summer, intern candidates are plentiful, especially in larger media markets. Managing interns during the school months,

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1122603044898061062005-08-01T21:16:00.000-04:002006-02-23T10:41:58.856-05:00

In a July 18 story, the New York Times reported that the government's Office of Research and Development at the EPA was "seeking outside public relations consultants to polish its Web site, organize focus groups and ghostwrite articles 'for publication in scholarly journals and magazines.'" (Please note the writer's nearly visible "finger-quotes")The article was placed against the backdrop of

Inoreply@blogger.com2tag:blogger.com,1999:blog-9122398.post-1121971048213530112005-07-21T14:25:00.000-04:002006-04-23T20:26:06.376-04:00

According to a Pew Internet study conducted via telephone, 87% of Internet users don't know what podcasting is, and 91% don't know what RSS is. Lee Rainie, director of the Pew project, called the results of the study "a sobering reality check." I'm not sure that this necessarily means podcasting and RSS is overblown and won't eventually go wide. I'd bet 91% of Internet users didn't know what an

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1121718789228919272005-07-18T16:28:00.000-04:002007-02-11T18:29:08.773-05:00

For awhile, people have been wondering whether there's a wayto make money off of RSS feeds.Washingtonpost.com today announced that it will introduce advertisingin its RSS (Real Simple syndication) feeds, making it the first majornews site to offer ad units in its syndication streams.Jeremy Pepper is spot on with his comment: This is great that the first large media site is going to push ads via

Inoreply@blogger.com3tag:blogger.com,1999:blog-9122398.post-1121267877471085492005-07-13T11:12:00.000-04:002005-07-13T11:17:57.476-04:00

NewspaperDirect has launched an online tool called PressDisplay that allows the user to view online the print versions of 270 newspapers from 50 countries. The list of newspapers in their database is impressive, if not yet comprehensive. What makes this interesting is that this isn't just text and photos in HTML, but the entire publications in their original formats and layouts, delivered

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1119980337942498152005-06-28T08:41:00.000-04:002006-04-08T19:20:05.403-04:00

Last evening, I was dining at one of my favorite local restaurants when a thought occurred to me.Often, people enjoy a particular restaurant because of that restaurant's specialties. Great steak, delicious key lime pie, unbelievable gnocchi, etc.But I think one of the things that makes a great restaurant is a chef who really understands the best interplay among flavors and textures and then

Inoreply@blogger.com3tag:blogger.com,1999:blog-9122398.post-1119360207495012132005-06-21T08:33:00.000-04:002007-02-15T15:21:06.016-05:00

The LA Times attempted to use Wiki to create an interactive online editorial feature this weekend. They started with an editorial urging a better-defined plan to withdraw troops from Iraq, and readers were invited to add their thoughts. Some did constructively, but soon "some readers were flooding the site with inappropriate material." On Sunday, editors decided to remove the feature, apologizing

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1118773008699865802005-06-17T14:15:00.000-04:002006-04-22T11:31:06.920-04:00

YoungPRPros has launched its first ever Compensation and Job Satisfaction Survey, focusing on North American practitioners and customized by work environment.Take part now for access to a great resource when it comes time for your next career move or salary review. Respondents will receive the results free.Technorati tags: PR, compensation

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1118413979317146142005-06-10T10:23:00.000-04:002007-02-16T21:47:13.126-05:00

Released yesterday, this is a cool new extension for Firefox that enhances Google search results by adding links to Yahoo, MSN, Technorati and Feedster search results, among others. If you're searching for client web hits or client topic-related material, it's a good way to assure you're getting results from blogs and company RSS feeds as well as MSM websites.It also incorporates the Google

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1117831612805288972005-06-03T16:38:00.000-04:002006-05-05T10:39:29.250-04:00

The LA Times has reported that a federal grand jury indicted Douglas R. Dowie, 57, of Los Angeles, on 15 felony counts of wire fraud and one count of conspiracy. Dowie routinely ordered subordinates at Fleishman-Hillard, an international public relations firm, to inflate the number of hours they worked under contracts with the city's Department of Water and Power and the Port of Los Angeles, as

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1116593657857477822005-05-20T08:30:00.000-04:002007-02-15T01:32:47.300-05:00

Intelliseek/BlogPulse has added a neat feature to its trend tool I wrote about a few weeks back. You may remember that the tool graphically presents the prevalence in the blogosphere of any search term over time. Now you can click anywhere on the graph it generates and it will show you the relevant blog search results for that point in time.For example, looking at the search term ["video search"

Inoreply@blogger.com2tag:blogger.com,1999:blog-9122398.post-1116516623398286912005-05-19T11:28:00.000-04:002007-01-26T16:37:42.120-05:00

Technorati tags: blogging, satire

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1116340778187169782005-05-17T10:38:00.000-04:002006-04-15T05:54:43.596-04:00

5. You can sit down and plan. Because you’re not scrambling to get out six partner releases, four new-hire announcements and attend a conference all at the same time, you have a bit more time to take a deep breath and look at your goals more strategically. Summer can be a great time to get out of “reactive” mode and do the careful planning that will assure your success when the faxes start flying

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1115306166306413362005-05-05T10:19:00.000-04:002007-02-17T06:38:42.743-05:00

Today, Yahoo announced it has shifted its video search tool out of the test phase and made it available online. Right now, you can search movie previews, excerpts from previously broadcast television shows as well as original content. This is almost just in time, as I spent about 20 minutes a few weeks ago trying to find a working link to the Star Wars kid video, which I found in seconds with the

Inoreply@blogger.com11tag:blogger.com,1999:blog-9122398.post-1115070532026215852005-05-02T17:46:00.000-04:002007-02-15T11:12:33.296-05:00

For those of you wondering whether podcasting is catching on, add Sirius to the list of media network and content providers riding the wave - and to the shorter list of those who may be able to cash in - remember, Sirius talk shows are ad-supported. The company has created a round-up show intended to highlight the best of webcast programming around the web.The show will begin broadcasting

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1114608695312386742005-04-27T09:30:00.000-04:002005-06-17T11:34:19.626-04:00

The Ketchum and Fleishman-Hillard scandals that have been brewing for the last few months (PR News, Jan. 26) have left us wondering whether the controversies will prevent young people from joining the PR profession. If the answer can be gauged by the response from PR practitioners, one might come to believe that there’s not a great deal of concern about any lasting effect.Technorati tags: PR,

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1113494334240948532005-04-14T09:50:00.000-04:002006-10-19T11:37:02.930-04:00

In a not-so-surprising but still disappointing move, PRSA closed down its PRCOnline listserv last Friday. My assumption is that the PRCOnline forum was discontinued because there were many non-members who were subscribed to the list and it was intended as a service for members only. I say this because the email announcing the shutdown also included a call to join PRSA at a reduced fee. Apparently

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1112645497578695692005-04-04T16:08:00.000-04:002007-01-14T08:57:25.886-05:00

Thanks to Scott Baradell at Media Orchard for pointing out a really funny PR Agency website and blog parody...Technorati tags: PR, public relations, satire

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1112381186887887412005-04-01T13:45:00.000-05:002005-06-17T11:34:59.083-04:00

Another really interesting resource worth checking out is Intelliseek's BlogPulse trend search. It allows you to get a feel for the ongoing conversation within the blogosphere by graphing how often certain terms are mentioned over time. It's completely customizable and autogenerates the graphs on demand. As an illustration, in the first example below, I used the tool to compare the prevalence

Inoreply@blogger.com2tag:blogger.com,1999:blog-9122398.post-1112025619479067482005-03-28T10:11:00.000-05:002006-09-06T01:39:11.503-04:00

...The MIT Technology Review magazine recently retracted two stories on Hewlett-Packard that had already been pulled from its Web site... One story, called "Carly's Way," recounted a tale told to a freelance journalist Michelle Delio, who identified her source as a former HP engineer, a Hungarian who said his initials were G.S. He reportedly said that working for former chief executive Carly

Inoreply@blogger.com3tag:blogger.com,1999:blog-9122398.post-1110839551973207112005-03-14T17:29:00.000-05:002006-04-14T05:05:02.056-04:00

At Stateofthemedia.org, the Project for Excellence in Journalism has released its 2005 "State of the (American) News Media" study. The Project comes from a research institute linked with the Columbia University Graduate School of Journalism and funded by the Pew Charitable Trusts.The site is fascinating, as it has aggregated an incredible amount of quantitative and qualitative research. The

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1110497325120800352005-03-10T17:23:00.000-05:002007-02-03T11:30:05.516-05:00

Patt Morrison at the LA Times wrote an open letter to Maria Shriver yesterday regarding a VNR that came out of the Guvernator's office and made it straight to air at five stations without edits. Morrison tells Shriver to "home-school" her husband "in Journalism 101."Now granted, I can appreciate the concern around public funds being used for partisan purposes. And I understand the concern over

Inoreply@blogger.com2tag:blogger.com,1999:blog-9122398.post-1110406466774105352005-03-09T17:08:00.000-05:002005-06-17T11:36:51.693-04:00

Surprisingly, Minneapolis/St.Paul ranked as the top high-tech city. Washington, DC was a respectable 3rd.The req's:"To determine which U.S. cities can claim the designation “high-tech,” we chose 36 technology indicators—our raw data—based on expert and staff opinion. Items such as “robotic surgery,” “number of Wi-Fi hotspots” and “R&D budgets at local universities” all qualified. We grouped each

Inoreply@blogger.com2tag:blogger.com,1999:blog-9122398.post-1110404767746890462005-03-09T16:05:00.000-05:002006-03-20T18:22:22.736-05:00

Gamers' chat boards were abuzz this morning after Microsoft Xbox's Dutch PR firm, Citigate, supposedly leaked an announcement detailing Xbox 2's new features.Despite the fact that Microsoft had previously insisted that Xbox2 wouldn’t feature at the Game Developers Conference, Microsoft Corporate Vice President and Chief XNA Architect J Allard dished with some details in a keynote at the

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1109789616731516592005-03-02T12:28:00.000-05:002006-09-02T13:01:21.596-04:00

According to the New York Post, New York Times Executive Editor Bill Keller is planning to end "Circuits" as a stand-alone section covering the high-tech world by the end of April. Keller is considering a new section dedicated to shopping, fitness and fashion.The Post's Keith J. Kelly suggests that it's due to the Times' late recognition that the "dot-com bubble" has burst... Thanks to Kristin

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1109605719596273462005-02-28T09:46:00.000-05:002006-02-20T00:12:05.783-05:00

If you’re a slightly hyper-technological PR practitioner, you’ve probably immersed yourself in the worlds of blogging and RSS (see August 9, 2004 From the Frontlines). You’re reading more news content more quickly, and you’re skipping the junk. You’re keeping up with chatter about your industry and organization. Maybe you’re even getting your own news to journalists via RSS. You’re probably

Inoreply@blogger.com2tag:blogger.com,1999:blog-9122398.post-1109346544247401702005-02-25T10:42:00.000-05:002005-06-17T11:35:44.986-04:00

Nooked, a company based in Dublin that touts RSS and blog management to PR firms and internal communications departments, launched its "Nooked Directory" in Beta today - aimed at providing a directory of all corporate blogs and RSS feeds. It's got a good number of blogs but definitely isn't at all comprehensive yet. But it has a 'submit' option, so I'd imagine the database will grow

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1109281881854241252005-02-24T16:30:00.000-05:002005-06-17T11:38:20.536-04:00

On March 10th, MTV will debut its new reality show, "PoweR Girls," about Lizzie Grubman and her band of publicists.On the MTV site, you can check out Lizzie's team, all of whom happen to look like models for Teen Magazine. Their bios read more like those of centerfolds than of PR pros. Ali wants us to know that she calls her boyfriend "muffin" and "almost died" when Mick Jagger touched her hand.

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1109209161740250402005-02-23T20:28:00.000-05:002006-04-12T16:28:00.016-04:00

I have been meaning for awhile to pass along a neat tool I've used often in the past for writing, at http://www.visualthesaurus.comIt's a thesaurus that not only provides synonyms, but also creates a graphical representation of the word queried that visually separates out the various synonyms by their meanings. It's difficult to explain in words but it's perfect for when it's difficult to

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1109208439065366712005-02-23T19:40:00.000-05:002006-05-02T08:08:28.256-04:00

PR NEWS' latest issue includes a special focus on PR's role in the blogosphere. This week, the lead story has been posted online for non-subscribers - a new wrinkle for the weekly publication.The story includes thoughts from my colleague Morgan McLintic, who also writes a blog that has quickly become a destination on nearly every PR blogger's A-list of links. Morg's an English Flack in

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1109174865269525482005-02-23T10:56:00.000-05:002005-02-24T18:00:15.600-05:00

(subscription required for link)According to the the findings of a new Mediamark Research Survey of the American Consumer by NOP World, print media are more effective than TV for reaching influential Americans˜the critical 10% of the population who drive what the others do and buy.Percent of Influentials Who Are Heavy Users of Each Media:NEWSPAPERS.........41%MAGAZINES..........33%RADIO..........

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1108919120688389302005-02-20T11:51:00.000-05:002006-07-08T07:33:42.270-04:00

Interesting article from Chicago Tribune's Mike Hughlett about commercials invading the blogosphere. Mentions initiatives from Starcom MediaVest Group (Publicis) , TracyLocke (Omnicom), as well as Google's AdSense program.Again raises the question - does blogging as a channel become more or less powerful once big business advertising dollars fly through it? Does it become more or less an

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1108849513049539032005-02-19T16:40:00.000-05:002005-02-19T16:52:18.243-05:00

BBC article on the ongoing battle between mainstream media and bloggers. Quoted in the article is Steve Lovelady, managing editor of the Columbia Journalism Review, who spits, "The salivating morons who make up the lynch mob prevail." Bill Press condemned bloggers as people "with no credentials, no sources, no rules, no editors and no accountability." And these are the liberals. Jay Rosen,

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1108761447131462562005-02-18T16:14:00.000-05:002005-02-19T22:08:52.520-05:00

Pat Oliphant portrayed the relationship between "mainstream media" and bloggers -perhaps inspired by the WSJ editorial by Peggy Noonan...

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1108735492415062712005-02-18T09:04:00.000-05:002005-02-18T09:04:52.416-05:00

Interesting use of blogs as facilitator of internal communications.

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1108734742316177602005-02-18T08:47:00.000-05:002006-05-01T09:29:21.766-04:00

A stream of coverage poured forth for the boutique San Francisco investment bank just for creating their blog, including an article from New York Times' Jenny Anderson. The bank created the blog to attract anyone interested in talking about growth investing (analysts, bankers, VCs, etc.) to help the company get ideas... I wonder how long the launch of a blog will remain news. Makes me think back

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1105367572943987432005-01-10T09:22:00.000-05:002007-02-16T05:31:23.720-05:00

At the end of a well-written, lengthy piece heralding blogging as a major 2005 tech trend, FORTUNE's Oliver Ryan left perhaps the most intriguing issue to the end of the article. Yes, blogging opens the lines of communication more than ever - and it also opens a Pandora's Box. Ironically, it was blog software Movable Type creator Six Apart's CEO Barak Berkowitz who made the point. Unhappy

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1103217070833558382004-12-16T13:10:00.000-05:002006-04-16T23:10:30.623-04:00

Couldn't resist putting this hilarious little bit out there - Happy Holidays all, from LEWIS PR.

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1100234547041888762004-10-11T23:41:00.000-04:002004-11-11T23:44:50.100-05:00

http://www.ianlipner.com/frontlines10.htm In HBO's wildly successful "Sex and the City," actress Kim Cattrall played Samantha Jones, a "successful PR exec who knows what she wants," at least as described by HBO's Web site. But to many real-world PR execs, she was basically a boozy party planner and celebrity shill.

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1100234454423316162004-08-09T23:40:00.000-04:002006-12-16T08:50:10.463-05:00

http://www.ianlipner.com/frontlines9.htm Admittedly, at first glance, RSS does not stand for "Real Sexy Stuff." But to a savvy PR practitioner, RSS can be a powerful multi-purpose tool for reaching pitch-fatigued reporters and editors, keeping an ear on market rumblings and listening in on blogs.

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1100234388554471472004-04-26T23:38:00.000-04:002004-11-11T23:45:53.420-05:00

http://www.ianlipner.com/frontlines8.htm"It's all about multi-channel." I've heard that statement from colleagues at least five times in the past six weeks. It's the new industry buzz-term. It even sounds productive and good for you. Like "multi- tasking" or "multi-vitamins."

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1100234286283001722004-01-26T23:37:00.000-05:002006-02-19T23:58:13.486-05:00

http://www.ianlipner.com/frontlines7.htm The Bcc field on an e-mail. A fax machine. A speed dialer. If the competent use of these three tools were all it takes to garner consistent media coverage about your organization or client, life would be easy. Well, perhaps not life for PR execs working in media relations, since we would be completely replaceable for a few hundred bucks.

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1100234219418141862003-12-12T23:36:00.000-05:002006-05-03T04:37:55.516-04:00

http://www.ianlipner.com/frontlines6.htmAs the end of 2003 approaches, fewer people are wincing with dread for the coming year. The economy expanded in the third quarter at a 9.4% annual rate, the fastest growth in 19 years. The Dow is back around where it was right before the bubble and the subsequent burst. Leading research firm International Data Corporation is predicting that IT spending will

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1100234153406856662003-09-22T23:35:00.000-04:002004-11-11T23:46:55.896-05:00

http://www.ianlipner.com/frontlines5.htm The mere mention of measurement can silence a room. The quiet usually lasts a few seconds before the eruption of dozens of differing viewpoints on approach, metrics and overall efficacy. The absence of industry consensus continues to challenge senior public relations professionals in their search to prove the worth of their programs.

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1100234081625825652003-08-04T23:33:00.000-04:002004-11-11T23:47:19.656-05:00

http://www.ianlipner.com/frontlines4.htm PR professionals entering the field in the past several years have experienced both the feast of the dot-com boom and the famine of the subsequent bust. And while hundreds of PR folk have gone from stock options to COBRA options, some might argue that on the whole the industry has benefited from the roller coaster ride.

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1100234005355478802003-06-30T23:32:00.000-04:002006-02-19T23:58:42.710-05:00

http://www.ianlipner.com/frontlines3.htm Your Webmaster. The account coordinator in the third cubicle whose hobby is digital photography. The intern who doesn't realize you're ignoring his weekly invitation to listen to his band's latest tunes on the Internet. The head writer who keeps a daily blog detailing his every minutia-induced annoyance. (Ahem.)

Inoreply@blogger.com0tag:blogger.com,1999:blog-9122398.post-1100233925266936422003-05-05T23:31:00.000-04:002006-03-09T05:04:41.480-05:00

http://www.ianlipner.com/frontlines1.htm A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession. What do these seemingly unrelated items have in common? At one time, they all enjoyed the focus of America's attention. Then they dropped out of sight. Then they came back into vogue again. And soon they'll fade

Inoreply@blogger.com1tag:blogger.com,1999:blog-9122398.post-1100233852788999952003-03-24T23:28:00.000-05:002004-11-11T23:48:15.570-05:00

http://www.ianlipner.com/frontlines.htm At some point in life, this phrase escapes reflexively from every adult's mouth, delivering the horrible epiphany that you have switched sides on the "We vs. Them" continuum and signaling that you have officially arrived at the end of youth.

Inoreply@blogger.com0