The Geeks Shall Inherit the Earth: How Technology Folk Help Drive PR Plans

http://www.ianlipner.com/frontlines3.htm

Your Webmaster. The account coordinator in the third cubicle whose hobby is digital photography. The intern who doesn't realize you're ignoring his weekly invitation to listen to his band's latest tunes on the Internet. The head writer who keeps a daily blog detailing his every minutia-induced annoyance. (Ahem.)