Helping Junior PR Execs Help Themselves With Media Relations

http://www.ianlipner.com/frontlines7.htm

The Bcc field on an e-mail. A fax machine. A speed dialer. If the competent use of these three tools were all it takes to garner consistent media coverage about your organization or client, life would be easy. Well, perhaps not life for PR execs working in media relations, since we would be completely replaceable for a few hundred bucks.