PR NEWS Leads With Blogs

PR NEWS' latest issue includes a special focus on PR's role in the blogosphere. This week, the lead story has been posted online for non-subscribers - a new wrinkle for the weekly publication.

The story includes thoughts from my colleague Morgan McLintic, who also writes a blog that has quickly become a destination on nearly every PR blogger's A-list of links. Morg's an English Flack in Silicon Valley, which by my estimation is only slightly less formidable than an American Werewolf in London. But decide for yourself - either way, you'll get the perspective of someone who truly knows what works in PR around the world.