Thursday, July 21, 2005

Oh. So we're just nerds.

According to a Pew Internet study conducted via telephone, 87% of Internet users don't know what podcasting is, and 91% don't know what RSS is.

Lee Rainie, director of the Pew project, called the results of the study "a sobering reality check."

I'm not sure that this necessarily means podcasting and RSS is overblown and won't eventually go wide. I'd bet 91% of Internet users didn't know what an MP3 was before Napster made headlines. I'd bet that number is more like 9% now.

I'd be interested to see the results about six months from now, given Apple's integration of podcasting support into iTunes... until then I guess I will just focus on organizing my pocket protector collection.

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