Monday, September 22, 2003

How Young PR Pros Can Maximize the Impact and Accuracy of PR Measurement

http://www.ianlipner.com/frontlines5.htm
The mere mention of measurement can silence a room. The quiet usually lasts a few seconds before the eruption of dozens of differing viewpoints on approach, metrics and overall efficacy. The absence of industry consensus continues to challenge senior public relations professionals in their search to prove the worth of their programs.