Monday, April 26, 2004

Time to Get a Better Grip on the Remote

http://www.ianlipner.com/frontlines8.htm

"It's all about multi-channel."

I've heard that statement from colleagues at least five times in the past six weeks. It's the new industry buzz-term. It even sounds productive and good for you. Like "multi- tasking" or "multi-vitamins."


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