Been meaning to share/point out/illuminate...

I have been meaning for awhile to pass along a neat tool I've used often in the past for writing, at http://www.visualthesaurus.com

It's a thesaurus that not only provides synonyms, but also creates a graphical representation of the word queried that visually separates out the various synonyms by their meanings. It's difficult to explain in words but it's perfect for when it's difficult to explain things in words. (Eat your heart out, Yogi.)

Just give it a shot - you'll understand its value right away. I think it's especially useful for branding brainstorms and the like.