Podcasting for PR?

If you’re a slightly hyper-technological PR practitioner, you’ve probably immersed yourself in the worlds of blogging and RSS (see August 9, 2004 From the Frontlines). You’re reading more news content more quickly, and you’re skipping the junk. You’re keeping up with chatter about your industry and organization. Maybe you’re even getting your own news to journalists via RSS. You’re probably pretty darn proud of yourself. I certainly was.

Then I was told that plain-old RSS is “so 2004.”

More