News Media Study Yields Cool Facts, Tools

At Stateofthemedia.org, the Project for Excellence in Journalism has released its 2005 "State of the (American) News Media" study. The Project comes from a research institute linked with the Columbia University Graduate School of Journalism and funded by the Pew Charitable Trusts.

The site is fascinating, as it has aggregated an incredible amount of quantitative and qualitative research.

The study covers off each area of media - online, network, cable, magazines, etc. and includes an entire section on journalists' opinions. For example, "Roughly half of journalists at national media outlets (51%),and about as many from local media (46%), believe that journalism is going in the wrong direction, as significant majorities of journalists have come to believe that increased bottom line pressure is "seriously hurting" the quality of news coverage."

You can even customize charts should you want to highlight any particular finding of the research. A great tool and an informative browse.

Technorati tags: PR, journalism